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Chinese-born cryptocurrency entrepreneur Justin Sun, who made headlines earlier for purchasing a banana taped to a wall — an artwork he bought for $6.2 million (Rs 52 crore approximately), has now eaten the banana.
Standing before a crowd of journalists and influencers at a luxury hotel in Hong Kong on Friday, Sun ate the banana as he called the piece “iconic” and drew parallels between art and cryptocurrency.
It’s much better than other bananas. It’s really quite good,” he said after eating the fruit. To mark this occasion, attendees left with their own bananas and duct tape as souvenirs — a cheeky nod to the artwork’s simplicity.
Watch the video here:
The artwork, titled Comedian, was created by Italian artist Maurizio Cattelan and has triggered global conversations since its debut at Art Basel Miami Beach in 2019. Known for satirical commentary on the art world, the Comedian questions the link between an artwork’s value and its price tag.
Sun outbid six competitors during a recent Sotheby’s auction to claim the piece. His plan to consume the banana as part of the artwork’s legacy had been announced beforehand.
“This is not just an artwork,” he said earlier. “It represents a cultural phenomenon that bridges the worlds of art, memes, and cryptocurrency community.